Minister of Digital Development, Innovation and Aerospace Zhaslan Madiyev reported on the ongoing work on digitalisation of the culture and arts sector at the Government session.

He noted that the digital transformation of the sphere of culture and art is aimed at predicting the success of creative projects through the introduction of modern data analysis technologies, including artificial intelligence and big data processing. The republic is taking measures to counter shadow turnover by eliminating distorted data on box office receipts of cinemas and non-transparent distribution of revenues.

"Currently, the Ministry of Culture and Information provides 21 types of public services. Of these, 12 are fully automated. For 2024, about 530 thousand public services have been rendered. Of these, 67% were provided in electronic format. We have re-engineered 46 business processes of the Ministry of Culture. Of these, 3 processes for the production of film projects and 3 for their distribution," Zhaslan Madiyev said.

The minister added that the analysis of data for 2019-2023 showed that while the state allocated 19 billion tenge to support 98 domestic film projects, only 23 films were released, which collected a total of 1.5 billion tenge.

"This indicates low efficiency in the use of budgetary funds. Consequently, digital tools will make film financing more transparent, help control costs and improve the efficiency of investment," Zhaslan Madiyev emphasised.

The speaker also noted that film production faces a number of systemic problems, including excessive paperwork, lack of digital tools in the distribution of state support and risks of distorting box office receipts. This leads to delays in the release of films, subjectivity in decision-making and financial costs.

In order to solve this problem, the e-Kino information system has been developed to automate processes, eliminate bureaucratic barriers and minimise the subjectivity of decisions through AI and Big Data. Also, integration with ticketing services will eliminate shadow turnover, while the digital ecosystem, including streaming platforms and crowdfunding, will create new financial opportunities, ensuring transparency and sustainable development of the film industry.

The Minister also said that the Astana Hub ecosystem has formed startups developing products in the creative industry. Moreover, they are successfully working not only in the domestic market, but also in the foreign market. By the end of 2024 alone, they have earned more than 40 billion tenge in export revenue and created more than 1,000 jobs.

"Modern technologies are radically transforming the creative industries, opening up new opportunities for culture and art. There is a growing trend in the world to use artificial intelligence in the creative industry as one of the tools to increase efficiency," Zhaslan Madiyev said.

For example, according to the minister, the Belgian company ScriptBook uses AI to analyse scripts and predict the commercial success of films with an accuracy of 87%, helping investors make informed decisions.

"It is worth noting that the market for generative AI in creative industries is growing rapidly. It was valued at $3.1 billion in 2024 and will reach $12.6 billion by 2030. This confirms that digital technologies and artificial intelligence are becoming an integral part of the creative economy," Zhaslan Madiyev summarised.

In conclusion, the Minister recommended accelerating the introduction of the e-Kino digital platform to record and automate film production processes, as well as giving priority to IT companies that use innovative technologies (AI, Big Data) when the state orders digital solutions in the spheres of culture and art.

#Culture #Digitalization #Government session

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